Silk, a Canadian leader in plant-based nutrition, needed a social media refresh after an unsuccessful rebranding attempt only a few years prior.

Together with the strategy team, we arrived with a new content strategy that build on what already made Silk great (it’s variety, availability and trustworthiness towards consumers), all while honing in on their target demographic by adding elements to differentiate them from their competitors. Slowly but surely, this repositioning proved that Silk’s plant-based offering is for all.