When Silk relaunched their Unsweetened range with bold new packaging in 2020, they needed a campaign that matched the energy of the rebrand.

The creative response was just as direct as the line itself. We built the campaign around five key products from the Unsweetened portfolio, using saturated colour, clean compositions, and confident visual language to announce the new look. The launch content rolled out across social platforms and made a clear statement: the updated range wasn't a compromise. It was an upgrade.