Oikos partnered with Osheaga to create the ultimate photo booth for all your Instagram needs. On the first year of this partnership, Oikos (with the help of Carl Social Club and Timecode Lab) created the Oikos Creative Space: a photography space elevated with interactive experiences, social/influencer campaigns, sampling, gifting and contesting. On its second year, the experience was pushed even further with the addition of a GIF-making station: where festival-goers could film their own GIFs to be used as stickers on Instagram Stories.

Thanks to clever contesting, teaser ads, on-site events, influencer marketing and social media hype, this activation was able to exceed all KPIs: Instagram following increased by 20k in the first year alone; and the booth became the most visited brand activation in Osheaga history.